History of Nike, Inc. in Timeline

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By Popular Timelines Editorial Team  · Updated:
Nike, Inc.

Nike, Inc., headquartered near Beaverton, Oregon, is the world's largest supplier of athletic footwear and apparel. The company is also a significant manufacturer of sports equipment. Nike's revenue exceeded US$46 billion in fiscal year 2022, highlighting its dominant position in the global athletic market.

1960: Otis Davis wins Olympic gold

In 1960, Otis Davis won Olympic gold. According to Davis, Bill Bowerman made the first pair of Nike shoes for him. There was no support and they were too tight. But I saw Bowerman made them from the waffle iron, and they were mine

January 25, 1964: Blue Ribbon Sports Founded

On January 25, 1964, Bill Bowerman and Phil Knight founded "Blue Ribbon Sports", which would later become Nike, Inc.

1965: Sales Reached $20,000

By 1965, Blue Ribbon Sports (BRS) sales had reached $20,000.

1966: First Retail Store Opened

In 1966, Blue Ribbon Sports (BRS) opened its first retail store at 3107 Pico Boulevard in Santa Monica, California.

1967: Expanded Retail and Distribution Operations on the East Coast

In 1967, due to increasing sales, Blue Ribbon Sports (BRS) expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.

May 30, 1971: Blue Ribbon Sports Officially Becomes Nike, Inc.

On May 30, 1971, Blue Ribbon Sports officially became Nike, Inc., named after the Greek goddess of victory, Nike.

June 18, 1971: First Use of the Swoosh Logo

On June 18, 1971, the Swoosh logo, designed by Carolyn Davidson, was first used by Nike.

1971: Bowerman Creates New Sole for Track Shoes

In 1971, Bill Bowerman experimented with his wife's waffle iron to create a new sole for track shoes that would be lightweight and increase the runner's speed.

1972: Nike "Moon Shoes" Designed by Bill Bowerman

In 1972, Bill Bowerman designed the Nike "Moon Shoes" for runners participating in the Olympics trials.

1972: Introduction of the "Moon Shoe"

In 1972, Bowerman's waffle design led to the introduction of the "Moon Shoe", named for resembling footprints on the Moon.

1972: End of Relationship with Onitsuka Tiger

In 1972, the relationship between Blue Ribbon Sports (BRS) and Onitsuka Tiger came to an end, and BRS prepared to launch its own line of footwear. Runner Jeff Johnson coined the name “Nike”.

January 22, 1974: Swoosh Registered with US Patent and Trademark Office

On January 22, 1974, The Swoosh logo was registered with the US Patent and Trademark Office.

1974: Introduction of the "Waffle Trainer"

In 1974, further refinement of the "Moon Shoe" resulted in the "Waffle Trainer", which helped fuel the explosive growth of Blue Ribbon Sports/Nike.

1976: Hired First Advertising Agency

In 1976, Nike hired John Brown and Partners, based in Seattle, as its first advertising agency.

1979: First Uniforms for Professional Sports Team

In 1979, Nike manufactured its first uniforms for a professional sports team, the Portland Timbers of the North American Soccer League.

1980: Nike Goes Public

By 1980, Nike had attained a 50% market share in the US athletic shoe market, and the company went public in December of that year.

1981: Release of Minor Threat's Self-Titled Album

In 1981, Minor Threat released their self-titled album, whose cover art was later appropriated by Nike in 2005.

1982: First National Television Ads

In 1982, Nike aired its first three national television ads during the New York Marathon broadcast, created by Wieden+Kennedy (W+K).

1984: Michael Jordan supposedly wears a pair of Converse shoes in the Olympics

In 1984, Michael Jordan supposedly wore a pair of Converse shoes at the basketball final of the Olympics that year.

1984: Signing of Michael Jordan

In 1984, Nike signed basketball player Michael Jordan, which significantly boosted the company's publicity and sales.

1987: Release of Nike Air Max

In 1987, Nike Air Max, a line of shoes, was first released by Nike, Inc.

1987: Controversy Over Beatles' "Revolution" in Commercial

In 1987, Nike was criticized for using the Beatles' song "Revolution" in a commercial without the approval of Apple Records, the Beatles' recording company.

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March 1988: Discontinuation of "Revolution" Ad

In March 1988, Nike stopped airing ads featuring "Revolution".

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July 1, 1988: "Just Do It" Ad Campaign Debuts

On July 1, 1988, Nike's first "Just Do It" advertisement, featuring Walt Stack, debuted. The slogan was coined by Dan Wieden of Wieden+Kennedy.

1988: Acquisition of Cole Haan

In 1988, Nike's first acquisition was the upscale footwear company Cole Haan.

1990: Protests against Nike's use of sweatshops

Beginning in 1990, numerous protests occurred in major cities such as Los Angeles, Washington, DC, and Boston to publicly denounce Nike's use of child labor and sweatshops.

1990: New World Headquarters and First Niketown Store

In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon, and the first Niketown retail store opened in downtown Portland in November.

1990: Opening of Child Care Facility Named After Joe Paterno

In 1990, Nike opened its first child care facility, named after Joe Paterno.

1992: Sulfur hexafluoride used in "Air"-branded shoes

From 1992, sulfur hexafluoride, a potent greenhouse gas, was used in the cushion bags of all "Air"-branded shoes.

1992: Debut of Air Huarache

In 1992, the Air Huarache product line debuted.

1993: Nike's Reuse-A-Shoe Program Launched

In 1993, Nike launched the Reuse-A-Shoe program, its longest-running program that benefits the environment and community by collecting and recycling old athletic shoes to create sports surfaces.

1994: Purchase of Bauer Hockey

In 1994, Nike purchased Bauer Hockey.

1994: Cannes Advertiser of the Year Award

In 1994, Nike was named Advertiser of the Year at the Cannes Advertising Festival, the first company to receive the honor twice.

1995: Nike Owned Bauer Hockey

In 1995, Nike owned Bauer Hockey.

1996: Vietnam Labor Watch documents violations

As late as 1996, Vietnam Labor Watch documented that factories contracted by Nike were violating minimum wage and overtime laws in Vietnam, despite Nike's claims that this practice had ceased.

1997: Peak Use of Sulfur Hexafluoride

In 1997, 277 tons of sulfur hexafluoride was used in Nike's "Air"-branded shoes.

January 1, 2000: Emmy Award for "The Morning After" Commercial

On January 1, 2000, Nike won an Emmy Award for "The Morning After," a commercial satirizing the Y2K problem.

2000: Official Ball Supplier for the Premier League

Since the 2000–01 season, Nike has been the official ball supplier for the Premier League.

2001: BBC Documentary on Child Labor in Nike Factory

In 2001, a BBC documentary revealed instances of child labor and poor working conditions in a Cambodian factory used by Nike, focusing on six girls working seven days a week, often 16 hours a day.

2002: Acquisition of Hurley International

In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley.

2002: Emmy Award for "Move" Commercial

In 2002, Nike earned an Emmy Award for the "Move" commercial, which featured famous and everyday athletes in athletic pursuits.

2003: Acquisition of Converse

In 2003, Nike paid US$309 million to acquire sneaker company Converse.

2003: Cannes Advertiser of the Year Award

In 2003, Nike was named Advertiser of the Year at the Cannes Advertising Festival, the first company to receive the honor twice.

2004: Acquisition of Starter

In 2004, Nike acquired Starter.

2004: Nike launched the SPARQ Training Program/Division.

In 2004, Nike launched the SPARQ Training Program/Division.

June 2005: Criticism for Appropriation of Minor Threat Imagery

In June 2005, Nike faced criticism from Ian MacKaye for appropriating imagery from Minor Threat's 1981 album cover in a flyer promoting Nike Skateboarding's East Coast demo tour.

2005: Official Kit Sponsor for the Indian Cricket Team

From 2005 to 2020, Nike was the official kit sponsor for the Indian cricket team.

2005: Oregon Senate Bill 887

In 2005, Oregon Senate Bill 887 was passed, barring Beaverton from forcibly annexing the land occupied by Nike and Columbia Sportswear for 35 years.

2006: Adidas was the uniform provider for the NBA

Adidas provided the uniforms for the NBA from 2006 until Nike took over in 2017.

2006: Introduction of the Air Zoom Vomero running shoe

In 2006, the Air Zoom Vomero running shoe, introduced and featured a combination of innovations including a full-length air cushioned sole, an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit.

2006: Sulfur hexafluoride used in "Air"-branded shoes

Until 2006, sulfur hexafluoride, a potent greenhouse gas, was used in the cushion bags of all "Air"-branded shoes.

2007: Nike Ranked Among Top Climate-Friendly Companies

In 2007, Clean Air-Cool Planet ranked Nike among the top three companies in a survey of climate-friendly companies.

2007: Acquisition of Umbro

In 2007, Nike acquired soccer uniform maker Umbro.

2007: Sold Starter

In 2007, Nike sold Starter as part of its refocus on its business lines.

February 2008: Nike's Trash Talk Shoe

In February 2008, Nike produced 5,000 pairs of the Trash Talk Shoe, a performance basketball shoe constructed from factory waste, worn by Steve Nash in a commercial for Earth Day 2008.

2008: Introduction of the Air Jordan XX3

In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.

2008: Sold Bauer Hockey

In 2008, Nike sold Bauer Hockey as part of its refocus on its business lines.

2008: LAZR swimsuit controversy

In 2008, The Nike Vaporfly controversy was compared to the 2008 LAZR swimsuit controversy.

2008: Toxic Chemicals in Footwear Factories

In 2008, a UNC project found workers exposed to toxic chemicals in footwear factories in Thailand, with dermal exposure being a significant issue.

2010: Nike's Royalties

In 2010, Nike's royalties briefly mentioned amounted to $3.86 billion.

July 2011: Nike Factories Still Not Meeting Standards

As of July 2011, Nike stated that two-thirds of its factories producing Converse products still did not meet the company's standards for worker treatment.

July 2011: Greenpeace Report on Yangtze River Water Pollution

In July 2011, Greenpeace published a report on water pollution in the Yangtze River linked to a textile factory of Nike supplier Youngor Group.

2011: Kaepernick and Nike agreement

In 2011, Kaepernick and Nike initially agreed to a contract.

2011: Nike's Royalties

In 2011, Nike's royalties briefly mentioned amounted to $3.86 billion.

July 12, 2012: Removal of Joe Paterno's Name from Child Development Center

After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced that Joe Paterno's name would be immediately removed from the child development center.

2012: Commercial Partnership with Asian Football Confederation

In 2012, Nike entered into a commercial partnership with the Asian Football Confederation.

2012: Sold Umbro

In 2012, Nike sold Umbro as part of its refocus on its business lines.

2012: Partner of the (PRODUCT) Campaign

In 2012, Nike was listed as a partner of the (PRODUCT) campaign, focused on preventing HIV transmission from mother to child.

2012: Nike's Royalties

In 2012, Nike's royalties briefly mentioned amounted to $3.86 billion.

January 2013: Sponsorship Deal with Rory McIlroy

In January 2013, Nike signed Rory McIlroy to a 10-year sponsorship deal worth $250 million.

February 21, 2013: Suspension of Contract with Oscar Pistorius

On February 21, 2013, Nike suspended its contract with Oscar Pistorius after he was charged with premeditated murder.

December 19, 2013: Nike's Quarterly Profit Rose

On December 19, 2013, Nike's quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading.

2013: Sold Cole Haan

In 2013, Nike sold Cole Haan as part of its refocus on its business lines.

2013: Nike Joins Dow Jones Industrial Average

In 2013, Nike was made a member of the Dow Jones Industrial Average, replacing Alcoa.

April 2014: Strike at Yue Yuen Industrial Holdings Dongguan shoe factory

In April 2014, one of the biggest strikes in mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, which produces for Nike, because they were underpaying an employee by 250 yuan (40.82 US Dollars) per month.

August 2014: Non-Renewal of Kit Supply Deal with Manchester United

In August 2014, Nike announced it would not renew its kit supply deal with Manchester United after the 2014–15 season due to rising costs.

2014: Tax Break Expiration

In 2014, the tax break was to expire, so another reorganization transferred the intellectual property from the Bermudan company to a Dutch commanditaire vennootschap or limited partnership, Nike Innovate CV.

June 2015: 8-Year Deal with the NBA

In June 2015, Nike signed an 8-year deal with the NBA to become the official uniform supplier for the league, beginning with the 2017–18 season, replacing Adidas.

November 2015: Share Buyback and Stock Split Announced

In November 2015, Nike announced it would initiate a $12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24.

2015: Base Year for Emissions Reduction Target

2015 is the base year for Nike's plan to reduce emissions 65% by 2030.

2015: Increase in Corporate Jet Emissions

From 2015 to 2023, emissions from Nike's corporate jets increased by 20%.

2015: Deal with the NBA

In 2015, Nike consolidated its position in basketball when it was announced that the company would sign an 8-year deal with the NBA, taking over from Adidas.

2015: Nike Mag Limited Release

In 2015, Nike introduced the Nike Mag, a self-lacing shoe replicating those in Back to the Future Part II. It had a preliminary limited release available only by auction, with proceeds going to the Michael J. Fox Foundation.

2015: Adidas Becomes Manchester United's Kit Manufacturer

Since the start of the 2015–16 season, Adidas has manufactured Manchester United's kit as part of a world-record 10-year deal.

June 30, 2016: Phil Knight Steps Down

On June 30, 2016, Phil Knight officially stepped down from all duties with Nike.

July 2016: Greenpeace Follow-Up Report on Hazardous Chemicals

In July 2016, Greenpeace released a follow-up report stating that Nike had not taken enough responsibility for eliminating hazardous chemicals, especially perfluorinated compounds.

2016: Use of Water Free Dyeing Materials

In 2016, Nike began using water-free dyeing materials in its Southeast Asian factories to reduce water consumption.

2016: Nike Exits the Golf Equipment Business

In 2016, Nike exited the golf equipment business due to a decline in sales.

2016: Nike Mag Repeat Release

In 2016, Nike repeated the limited release of the Nike Mag, a self-lacing shoe replicating those in Back to the Future Part II. It was available only by auction, with proceeds going to the Michael J. Fox Foundation.

2016: Brand Relevance for Gen-Z in China

In 2016, a study reflected that Nike was the 3rd most relevant brand for Gen-Z in China.

March 2017: Nike Launches Plus-Size Clothing Line

In March 2017, Nike launched a plus-size clothing line featuring sizes 1X through 3X on over 200 products.

November 5, 2017: Nike Named in Paradise Papers for Tax Avoidance

On November 5, 2017, the Paradise Papers revealed that Nike is among the corporations that used offshore companies to avoid taxes.

2017: Nike's Carbon Dioxide Contribution

According to a 2017 study, Nike contributed 3,002,529 metric tons of carbon dioxide combined from various sectors within the company.

2017: Nike Vaporfly Criticism

Around 2017, criticisms emerged regarding technology in the Nike Vaporfly running shoes, leading to concerns about unfair advantages and technology doping.

2017: Nike Becomes Official Uniform Supplier for the NBA

In 2017, Nike became the official uniform supplier for the NBA.

2017: Previous record price for sneakers

In 2017, a pair of signed Converse shoes said to have been worn by Michael Jordan during the 1984 basketball final of the Olympics sold for $190,373 in California, setting the previous record for sneakers.

2017: Reuse-A-Shoe Program Numbers

In 2017, it was estimated that 28,000,000 shoes were collected since its start in 1993 for Nike's Reuse-A-Shoe program.

2017: Release of Nike Vaporfly

In 2017, the Nike Vaporfly first came out and their popularity, along with its performance, prompted a new series of running shoes.

2017: Nike Brand Value

In 2017, the Nike brand was valued at $29.6 billion.

2017: Franchise teams wear Nike jerseys and shorts with the Swoosh logo.

Starting with the 2017/18 season, all NBA franchise team members had to wear jerseys and shorts with the Swoosh logo.

March 15, 2018: Trevor Edwards Relinquishes Position

On March 15, 2018, Nike CEO Mark Parker announced that Trevor Edwards, a top Nike executive, was relinquishing his position as Nike's brand president and would retire in August.

March 2018: Acquisition of Zodiac

In March 2018, Nike acquired Zodiac, a consumer data analytics company.

June 2018: $15 Billion Share Buyback Announced

In June 2018, Nike announced it would initiate a $15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program.

September 2018: Nike Signs Colin Kaepernick to Advertising Campaign

In September 2018, Nike announced it had signed Colin Kaepernick to a long-term advertising campaign, leading to both praise and backlash, with some people burning Nike products in protest.

October 2018: Market Capitalization Valued at Over US$114.5 Billion

In October 2018, Nike's shares traded at over $72 per share, and its market capitalization was valued at over US$114.5 billion.

2018: Nike Vaporfly Criticism

Around 2018, criticisms emerged regarding technology in the Nike Vaporfly running shoes, leading to concerns about unfair advantages and technology doping.

2018: Nike's Fortune 500 Ranking

In 2018, Nike ranked 89th in the Fortune 500 list of the largest United States corporations by total revenue.

2018: Spending on Marketing and Endorsement Contracts

In 2018, Nike spent $11.5 billion, nearly a third of its sales, on marketing and endorsement contracts.

July 2019: Nike Withdraws Air Max 1 Quick Strike Fourth of July trainers

In July 2019, Nike released a shoe featuring a Betsy Ross flag called the Air Max 1 Quick Strike Fourth of July trainers, but withdrew the model after Colin Kaepernick voiced concerns about the flag's association with slavery.

July 23, 2019: Nike "Moon Shoes" Sold at Auction for Record Price

On July 23, 2019, a pair of Nike Inc. running shoes, the "Moon Shoes", sold for $437,500 at a Sotheby's auction. The shoes were designed by Bill Bowerman for the 1972 Olympics trials.

August 2019: Acquisition of Celect

In August 2019, Nike acquired Celect, a Boston-based predictive analytics company.

October 2019: John Donahoe Announced as Next CEO

In October 2019, John Donahoe was announced as the next CEO of Nike.

November 2019: Stopped Selling Directly Through Amazon

In November 2019, Nike stopped selling directly through Amazon, focusing more on direct relationships with customers.

2019: "Move to Zero" Program Launch

In 2019, Nike launched the "Move to Zero" program to achieve zero waste and zero carbon in its supply chain and product lifecycle, with collections containing at least 60% organic and recycled materials.

2019: $15 Billion Share Buyback to Begin

In 2019, Nike's $15 billion share buyback program was set to begin, following the completion of the previous buyback program.

2019: Mike Pence Criticizes Nike

In 2019, US Vice President Mike Pence criticized Nike for siding with the Chinese Communist Party and allegedly removing Houston Rockets merchandise from its stores in China after a tweet supporting the 2019 Hong Kong protests.

January 13, 2020: John Donahoe Succeeded Parker as CEO

On January 13, 2020, John Donahoe succeeded Mark Parker as the CEO of Nike.

January 31, 2020: World Athletics Issues New Shoe Guidelines

On January 31, 2020, World Athletics issued new guidelines concerning shoes for the Tokyo 2020 Olympics, following criticisms of Nike Vaporfly running shoes and concerns about technology doping.

February 2020: Nike Stores Closed in Greater China Due to COVID-19

In February 2020, Nike reported that roughly 75% of Nike stores in Greater China had closed due to the COVID-19 outbreak.

March 2020: Drop in Chinese Sales

In March 2020, Nike reported a 5% drop in Chinese sales associated with stores' closure due to COVID-19. However, the company's online sales grew by 36% during Q1 of 2020 and the sales of personal training apps grew by 80% in China.

April 30, 2020: New Shoe Guidelines

Starting April 30, 2020, a new guideline was established where any shoe must have been available for purchase by any athlete on the open retail market for four months before it can be used in competition.

June 30, 2020: Nike's CO2e Emissions Report

Nike reported total CO2e emissions for the twelve months ending June 30, 2020, at 317 Kt, a year-over-year increase, and announced plans to reduce emissions by 65% by 2030 from a 2015 base year.

2020: Nike Owns Only Converse Inc.

As of 2020, Nike owns only one subsidiary: Converse Inc.

2020: Jumpman Logo on NBA Statement Uniforms

Beginning with the 2020–21 season, the Jumpman logo replaced the Nike swoosh on the NBA's alternate "Statement" uniforms.

2020: End of Indian Cricket Team Sponsorship

From 2005 to 2020, Nike was the official kit sponsor for the Indian cricket team.

2020: Agreement to Stop Discharging Hazardous Chemicals

In 2020 Nike and other brands agreed to stop discharging hazardous chemicals by 2020.

2020: Nike Brand Value in Excess of $32 Billion

In 2020, the Nike brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.

2020: Nike sponsors Liverpool

Since the 2020-21 season, Nike has sponsored Liverpool.

February 2021: Acquisition of Datalogue

In February 2021, Nike acquired Datalogue, a New York-based company focused on digital sales and machine learning technology.

December 2021: Purchase of RTFKT Studios

In December 2021, Nike purchased RTFKT Studios, a virtual shoe company that makes NFTs.

December 2021: Criminal complaint filed against Nike

In December 2021, the European Center for Constitutional and Human Rights filed a criminal complaint in a Dutch court against Nike and other brands, alleging they benefited from forced Uyghur labor in Xinjiang.

2021: Collaboration with Newlight Technologies

In 2021, Nike announced a collaboration with Newlight Technologies to explore eco-friendly materials for sneakers, specifically mentioning Newlight's AirCarbon bioplastic as a replacement for leather and plastic.

April 2022: Dunk Genesis Cryptokicks NFT Sale

In April 2022, a design by Takashi Murakami from the Dunk Genesis Cryptokicks collection (over 20,000 NFTs) was sold for $134,000.

2022: Revenue in excess of US$46 billion

In 2022, Nike, Inc. had a revenue in excess of US$46 billion.

January 2023: Most Popular Sportswear Brand in the US

In January 2023, a study concluded that Nike was the most popular sportswear brand in the US.

July 2023: Most Inclusive Brand

In July 2023, a study found that Americans consider Nike as one of the most inclusive brands.

July 2023: Canadian Ombudsperson Investigation into Nike

In July 2023, the Canadian Ombudsperson for Responsible Enterprise opened an investigation into Nike to probe allegations of forced Uyghur labor in its supply chain.

2023: Increase in Corporate Jet Emissions

From 2015 to 2023, emissions from Nike's corporate jets increased by 20%.

2023: Presenting Sponsor of Reviving Baseball in Inner Cities

In 2023, Nike became the presenting sponsor of Reviving Baseball in Inner Cities, encouraging youth in underserved communities to participate in baseball and softball.

2023: Nike Pledges to Eliminate Kangaroo Leather

In 2023, Nike pledged to eliminate the use of kangaroo leather in favor of a synthetic alternative, in response to animal activists' concerns about unethical killing of kangaroos.

2023: Nike to Cease Using Kangaroo Skins

In 2023, Nike told ESPN that it would cease using kangaroo skins in its products by the end of that year and debut "a new Nike-only, proprietary synthetic upper, [with] a new material that is a better performance solution and replaces the use of kangaroo leather."

2023: Nike to Phase Out Mulesed Wool

In 2023, following criticism from animal rights groups, Nike declared its intent to phase out the use of wool sourced from lambs subjected to mulesing.

2023: Preferred Brand for Millennials with Health Concerns

Roth MKM's 2023 Millennial survey reported in March that millennials with health and wellness concerns ranked brands like Nike as their preferred brands for purchases in the aftermath of the pandemic.

October 2024: Global Extension of Partnership with NBA

In October 2024, Nike announced a 12-year global extension of its partnership with the NBA, WNBA, and NBA G League through 2037.

2024: Nike's Employee Count and Forbes Ranking

As of 2024, Nike employed 83,700 people worldwide and ranked 239th in the Forbes Global 2000 companies.

2024: Institutional Investors Major Shareholder

In early 2024, institutional investors held around 68% of all shares in Nike.

2024: End of Sponsorship of Tiger Woods

Nike sponsored Tiger Woods until 2024.

June 2025: Tariff Concerns and Production Shifts

In June 2025, Nike warned that President Trump’s new tariffs on key trading partners could add around $1 billion to its costs this year, causing the company to shift some production out of China to reduce its exposure.

January 2026: Layoffs at Distribution Centers

In January 2026, Nike laid off 775 employees primarily from distribution centres in Tennessee and Mississippi, as it looks to automate processes and boost profits.

2030: Planned Emissions Reduction Target

Nike plans to reduce emissions 65% by 2030 from a 2015 base year.

2037: End of Extended Partnership with NBA

Nike retains exclusive rights to design and manufacture uniforms for the NBA, WNBA, and NBA G League through 2037.