Russell was born on February 12, 1934, to Charles Russell and Katie Russell in West Monroe, Louisiana. Like almost all Southern towns and cities of that time, Monroe was very segregated and the Russells often struggled with racism in their daily lives. Russell's father was once refused service at a gas station until the staff had taken care of all the white customers first. When he attempted to leave and find a different station, the attendant stuck a shotgun in his face and threatened to kill him if he did not stay and wait his turn. In another incident, Russell's mother was walking outside in a fancy dress when a white policeman accosted her. He told her to go home and remove the dress, which he described as "white woman's clothing".
William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played as a center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. A five-time NBA Most Valuable Player (MVP) and a 12-time NBA All-Star, he was the centerpiece of the Celtics dynasty that won 11 NBA championships during his 13-year career. Russell and Henri Richard of the National Hockey League are tied for the record of the most championships won by an athlete in a North American sports league. Russell is widely considered to be one of the greatest basketball players of all time. He led the San Francisco Dons to two consecutive NCAA championships in 1955 and 1956, and he captained the gold-medal winning U.S. national basketball team at the 1956 Summer Olympics.
On August 2, 2020, the West Coast Conference (WCC), which has been home to Russell's alma mater of USF since the league's formation in 1952, became the first NCAA Division I conference to adopt a conference-wide diversity hiring commitment, announcing the Russell Rule, named after Russell and based on the National Football League's Rooney Rule. In its announcement, the WCC stated: "The 'Russell Rule' requires each member institution to include a member of a traditionally underrepresented community in the pool of final candidates for every athletic director, senior administrator, head coach and full-time assistant coach position in the athletic department."
At USF, Russell became the new starting center for coach Phil Woolpert of the San Francisco Dons. Woolpert emphasized defense and deliberate half-court play, which favored Russell's exceptional defensive skills. Woolpert's choice of how to deploy his players was unaffected by their skin color. In 1954, he became the first coach of a major college basketball squad to start three African-Americans players: K. C. Jones, Hal Perry, and Russell. In his USF years, Russell took advantage of his relative lack of bulk to develop a unique defensive style: instead of purely guarding the opposing center, he used his quickness and speed to play help defense against opposing forwards and aggressively challenge their shots.
Russell was considered the consummate defensive center, noted for his defensive intensity, basketball IQ, and will to win. He excelled at playing man-to-man defense, blocking shots, and grabbing defensive rebounds. Chamberlain said Russell's timing as a shot-blocker was unparalleled. In 2009, Russell's erstwhile Knicks opponent Bill Bradley wrote in The New York Times Book Review that Russell "was the smartest player ever to play the game [of basketball]". He could score with putbacks and made mid-air outlet passes to point guard Bob Cousy for easy fast-break points. He was also known as a fine passer and pick-and-roll setter, featured a decent left-handed hook shot, and finished strong on alley oops. On offense, Russell's output was limited and his NBA career personal averages show him to be an average scorer (15.1 points career average), a poor free-throw shooter (56.1%), and average overall shooter from the field (44%, not exceptional for a center). In his thirteen years, he averaged a relatively low 13.4 field goals attempted (normally, top scorers average 20 and more), illustrating that he was never the focal point of the Celtics offense, who instead focused on his elite defense. He ranks No. 1 in NBA history for defensive win shares at 133.6, with Tim Duncan in second at 106.3. While blocked shots were not a recorded basketball statistic during Russell's career, he averaged 8.1 blocks in 135 games, as Boston writers often attempted to tally his blocks. Bill Simmons has estimated that Russell had between 8 and 15 blocks per game in the playoffs.
On the hardwood, Russell's experiences were far more pleasant. He led USF to NCAA championships in 1955 and 1956, including a string of 55 consecutive victories, and an unofficial double triple-double with 26 points, 27 rebounds, 20 blocks, 3 steals, and an assist. He became known for his strong defense and shot-blocking skills, once denying 13 shots in a game. UCLA Bruins coach John Wooden called Russell "the greatest defensive man I've ever seen". While at USF, he and Jones helped pioneer a play that later became known as the alley-oop. During his college career, Russell was the NCAA Tournament Most Outstanding Player in 1955, averaging 20.7 points per game and 20.3 rebounds per game.
Besides basketball, Russell represented USF in track and field events. He was a standout in the high jump and according to Track & Field News was ranked the seventh-best high-jumper in the world in 1956, his graduation year, despite not competing in Olympic high-jump competition. That year, Russell won high jump titles at the Central California Amateur Athletic Union (AAU) meet, the Pacific AAU meet, and the West Coast Relays (WCR). One of his highest jumps occurred at the WCR, where he achieved a mark of .mw-parser-output .frac{white-space:nowrap}.mw-parser-output .frac .num,.mw-parser-output .frac .den{font-size:80%;line-height:0;vertical-align:super}.mw-parser-output .frac .den{vertical-align:sub}.mw-parser-output .sr-only{border:0;clip:rect(0,0,0,0);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px}6 feet 9+1⁄4 inches (2.06 m); at the meet, Russell tied Charlie Dumas, who would later in the year win gold in the 1956 Summer Olympics in Melbourne, Australia for the United States and become the first person to high-jump 7 feet (2.13 m). Like fellow world-class high-jumpers of that era, Russell did not use the Fosbury Flop high-jump technique with which all high jump world records after 1978 have been set. He also competed in the 440 yards (402.3 m) race, which he could complete in 49.6 seconds.
Russell is one of the most successful and decorated athletes in North American sports history. His awards and achievements include eleven NBA championships with the Boston Celtics in thirteen seasons, two of which were won as player-coach, and he is credited with having raised defensive play in the NBA to a new level. By winning the 1956 NCAA championship with USF and the 1957 NBA title with the Celtics, Russell became the first of only four players in basketball history to win an NCAA championship and an NBA championship back-to-back, the others being Henry Bibby, Magic Johnson, and Billy Thompson. He also won two state championships in high school. In the interim, Russell won an Olympic gold medal in 1956. His stint as coach of the Celtics was also of historical significance, as he became the first black head coach in the NBA, when he succeeded Red Auerbach.
At the start of the 1957–58 NBA season, the Celtics won fourteen straight games and continued to succeed. Russell averaged 16.6 points per game and a league-record average of 22.7 rebounds per game. The NBA reasoned that other centers were better all-round players than Russell but no player was more valuable to his team. He was voted the NBA Most Valuable Player but only named to the All-NBA Second Team, something that would occur repeatedly throughout his career, as players voted for the MVP award, something that would last until the 1979–80 NBA season, while the media has always voted for the All-NBA teams.
Due to his Olympic commitment, Russell could not join the Celtics for the 1956–57 NBA season until December. Russell played 48 games, averaging 14.7 points per game and a league-high 19.6 rebounds per game. The 1956–57 Boston Celtics season saw the debut of a starting lineup made up of five future Hall-of-Famers: center Russell, forwards Heinsohn and Frank Ramsey, and guards Bill Sharman and Bob Cousy. K. C. Jones did not play for the Celtics until 1958 because of military service. Russell's first Celtics game came on December 22, 1956, against the St. Louis Hawks, led by star forward Bob Pettit, who would go on to hold several all-time scoring records. Auerbach assigned him to shut down the Hawks' main scorer and Russell impressed the Boston crowd with his man-to-man defense and shot-blocking. In previous years, the Celtics had been a high-scoring team but lacked the defensive presence needed to close out tight games. With the added defensive presence of Russell, the Celtics had laid the foundation for a dynasty, as the team utilized a strong defensive approach to the game, forcing opposing teams to commit many turnovers, which led to many easy points on fast breaks.
Russell was an elite help defender who allowed the Celtics to play the "Hey, Bill" defense: whenever a Celtic requested additional defensive help, he would shout "Hey, Bill!" Russell was so quick that he could run over for a quick double team and make it back in time if the opponents tried to find the open man. He also became famous for his shot-blocking skills and pundits called his blocks "Wilsonburgers", referring to the Wilson NBA basketballs he "shoved back into the faces of opposing shooters". This skill allowed the other Celtics to play their men aggressively; if they were beaten, they knew that Russell was guarding the basket. Russell's defense was called into question by Eddie Gottlieb, coach of the Philadelphia Warriors, after the Warriors–Celtics game on January 1, 1957, in which he recorded 17 points and 25 rebounds, plus an assist. Gottlieb protested the next day, saying that Russell played a one-man zone and goaltended numerous times, to only be called once. Gottlieb stated: "Our Paul Arizin went underneath for a simple backboard lay-up, and as the ball traveled down towards the basket, Russell batted it away. If that isn't goaltending, I want somebody to tell me what it is. I'm certainly going to ask Maurice Podoloff." Auerbach replied that Gottlieb's statements were "absolutely ridiculous" and said any controversy was "a question of sour grapes".
In his first NBA full season (1957–58), Russell became the first player in NBA history to average more than 20 rebounds per game for an entire season, a feat he accomplished ten times in his thirteen seasons. Russell's 51 rebounds in a single game is the second-highest performance ever, trailing only Wilt Chamberlain's all-time record of 55. He still holds the NBA record for rebounds in one half with 32 (vs. Philadelphia, November 16, 1957). Career-wise in rebounds, Russell ranks second to Chamberlain in regular season total (21,620) and average per game (22.5), and he led the NBA in average rebounds per game four times. Russell is the all-time playoff leader in total (4,104) and average (24.9) rebounds per game, he grabbed 40 rebounds in three separate playoff games (twice in the NBA Finals), and he never failed to average at least 20 rebounds per game in any of his thirteen playoff campaigns. Russell also had seven regular-season games with 40 or more rebounds, the NBA Finals record for highest rebound per game average (29.5, 1959) and by a rookie (22.9, 1957). In addition, Russell holds the NBA Finals single-game record for most rebounds (40, March 29, 1960, vs. St. Louis, and April 18, 1962, vs. Los Angeles), most rebounds in a quarter (19, April 18, 1962, vs. Los Angeles), and most consecutive games with 20 or more rebounds (15 from April 9, 1960 – April 16, 1963). He also had 51 in one game, 49 in two others, and twelve straight seasons of 1,000 or more rebounds. Russell was known as one of the most clutch players in the NBA. He played in eleven deciding games (ten times in Game 7s, once in a Game 5) and ended with a 11–0 record. In these eleven games, Russell averaged 18.3 points and 29.4 rebounds.
In 1959, Russell became the first NBA player to visit Africa. Russell was a member of Kappa Alpha Psi fraternity, having been initiated into its Gamma Alpha chapter while a student at University of San Francisco. On October 16, 2013, Russell was arrested for bringing his registered, loaded .38-caliber Smith & Wesson handgun to the Seattle–Tacoma International Airport. He was issued a citation and released, and the Transportation Security Administration indicated it would levy a civil penalty, which would be between $3,000 and $7,500.
In the 1959–60 NBA season, the NBA witnessed the debut of 7 ft 1 in (2.16 m) Philadelphia Warriors center Wilt Chamberlain, who averaged a record 37.6 points per game in his rookie year. On November 7, 1959, Russell's Celtics hosted Chamberlain's Warriors and pundits called the matchup between the best offensive and defensive centers "The Big Collision" and "Battle of the Titans". Both men awed onlookers with "nakedly awesome athleticism", and while Chamberlain outscored Russell 30 to 22, the Celtics won 115–106, and the match was called a "new beginning of basketball". The matchup between Russell and Chamberlain became one of basketball's greatest rivalries.
On February 5, 1960, Russell had 23 points, 51 rebounds, and 5 assists in a 124–100 win over the Syracuse Nationals. It was the record for most rebounds in a single game until November 24, 1960, when Chamberlain grabbed 55 rebounds against Russell, who led the Celtics to a 132–129 win over the Philadelphia Warriors with 18 points, 19 rebounds, and 5 assists. Boston won a then-record 59 regular-season games, including a then-record tying 17-game win streak. In the 1960 NBA playoffs, Russell's Celtics met Chamberlain's Warriors in the Eastern Division Finals. Chamberlain outscored Russell by 81 points in the series, but the Celtics walked off with a 4–2 series win. In the 1960 NBA Finals, the Celtics outlasted the Hawks 4–3 in the series and won their third championship in four years. Russell scored 21 points and grabbed an NBA Finals-record 40 rebounds, plus an assist, in a Game 2 loss, and he added 22 points and 35 rebounds, along with 4 assists, in the deciding Game 7, a 122–103 victory for Boston.
The Celtics lost Cousy to retirement after the 1962–63 NBA season, and they drafted John Havlicek and were powered by Russell, who averaged 16.8 points and 23.6 rebounds per game, won his fourth regular-season MVP award, and earned the NBA All-Star Game MVP honors at the 1963 NBA All-Star Game following his 19-point, 24-rebound performance for the Eastern Conference's All-Star team. Before the January 31, 1963, 18-point, 22-rebound performance in a 128–125 win against the Cincinnati Royals at Cole Field House in College Park, Maryland, the Celtics were to tour the White House and Russell had a "Do not disturb" sign on his phone. Auerbach had informed his players to not endorse candidates or causes, as it would alienate fans; Cousy campaigned for Ted Kennedy in 1962. President John F. Kennedy posed for a picture with Auerbach and the nine Celtics but not Russell, who overslept because he thought it was just a tour of the White House and did not know President Kennedy would be meeting them. On February 10, 1963, Russell recorded his first regular season triple-double after putting up 17 points, 19 rebounds, and 10 assists in a 129–123 win over the New York Knicks. The Celtics reached the 1963 NBA Finals, where they again defeated the Los Angeles Lakers, this time in six games. In Game 3, Russell had 21 points, 38 rebounds, and 6 assists.
During his career, Russell was one of the first big earners in NBA basketball. His 1956 rookie contract was worth $24,000 (equivalent to $239,207 in 2021), only fractionally smaller than the $25,000 of top earner and teammate Bob Cousy. Russell never had to work part-time. This was in contrast to other Celtics who had to work during the offseason to maintain their standard of living; Tom Heinsohn sold insurance, Gene Guarilia was a professional guitar player, Cousy ran a basketball camp, and Red Auerbach invested in plastics and a Chinese restaurant. When Wilt Chamberlain became the first NBA player to earn $100,000 in salary in 1965 (equivalent to $859,873 in 2021), Russell went to Auerbach and demanded a $100,001 salary, which he promptly received. For his promotion to coach, the Celtics paid Russell an annual salary of $25,000 which was in addition to his salary as a player. Although the salary was touted in the press as a record for an NBA coach, it is unclear whether Russell's continued $100,001 salary as a player was included in the calculation. Russell also had a shoe designed by Bristol Manufacturing Corporation in 1966, the Bill Russell Professional Basketball Shoe.
In the 1964–65 NBA season, the Celtics won a league-record 62 games and Russell averaged 14.1 points and 24.1 rebounds per game, winning his second consecutive rebounding title and his fifth MVP award. On March 11, 1965, in a 112–100 win over the Detroit Pistons, Russell grabbed 49 rebounds, which tied for the third-most in a single game in NBA history, along with 27 points and 6 assists.
In 1966, Russell was promoted to head coach of the Celtics. During a press conference, Russell was asked: "As the first Negro head coach in a major league sport, can you do the job impartially without any racial prejudice in reverse?" He replied: "Yes." When the reporter asked how, Russell responded: "Because the most important factor is respect. And in basketball I respect a man for his ability, period." As a result of repeated racial bigotry, Russell refused to respond to fan acclaim or friendship from his neighbors, thinking it was insincere and hypocritical. This attitude contributed to his bad rapport with fans and journalists. He alienated Celtics fans by saying: "You owe the public the same it owes you, nothing! I refuse to smile and be nice to the kiddies." This supported the opinion of many white fans that Russell, who was by then the highest-paid Celtic, was egotistical, paranoid, and hypocritical. The already hostile atmosphere between Russell and Boston hit its apex when vandals broke into his house in Reading, Massachusetts, covered the walls with racist graffiti, damaged his trophies, and defecated in the beds. In response, Russell described Boston as a "flea market of racism". He was quoted as saying: "From my very first year I thought of myself as playing for the Celtics, not for Boston. The fans could do or think whatever they wanted." Referring to a time when the Celtics did not frequently sell out the Boston Garden, while the generally mediocre and all-white NHL Boston Bruins did, Russell recalled: "We [the Celtics] did a survey about what we could do to improve attendance. Over 50 percent of responses said 'There's too many black players.'" In retirement, Russell described the Boston press as corrupt and racist; in response, Boston sports journalist Larry Claflin claimed that Russell himself was the real racist. The FBI maintained a file on Russell and described him in their file as "an arrogant Negro who won't sign autographs for white children".
In 1966, The New York Times wrote that "Russell's main characteristics are pride, intelligence, an active and appreciative sense of humor, a preoccupation with dignity, a capacity for consideration once his friendship or sympathy has been aroused, and an unwillingness to compromise whatever truths he has accepted." In 2009, Russell wrote his paternal grandfather's motto, passed down to his father and then to him: "A man has to draw a line inside himself that he won't allow any man to cross." Russell said he was "proud of my grandfather's heroic dignity against forces more powerful than him ... he would not allow himself to be oppressed or intimidated by anyone." He wrote these words after recounting how grandfather Jake Russell had stood up to the Ku Klux Klan and other whites who attempted to thwart his efforts to build a schoolhouse for black children; his grandfather was the first person in Russell's patrilineal line born free in North America and was himself illiterate. Russell's motto became: "If you disrespect that line, you disrespect me."
In a retrospective interview, Russell described the state of mind he felt he needed to enter in order to be able to play basketball as if "I had to almost be in a rage. Nothing went on outside the borders of the court. I could hear anything, I could see anything, and nothing mattered. And I could anticipate every move that every player made." Russell was also known for his natural authority. When he became player-coach in 1966, Russell bluntly said to his teammates that "he intended to cut all personal ties to other players" and seamlessly made the transition from their peer to their superior. At the time his additional role of coach was announced, Russell publicly stated he believed Red Auerbach's impact as a coach, regarding him as the greatest of all coaches, confined every or almost every relationship with each Celtic player to a strictly professional one.
Celtics coach Red Auerbach retired before the 1966–67 NBA season. To coach the Celtics, he had initially wanted his old player Frank Ramsey, who was too occupied running his three lucrative nursing homes. His second choice was Cousy, who declined the invitation, stating that he did not want to coach his former teammates. Third choice Tom Heinsohn also said no because he did not think he could handle the often surly Russell, whom he proposed as a player-coach. On April 16, 1966, Russell agreed to become head coach of the Celtics, and a public announcement was made two days later. Russell became the first black head coach in NBA history, and he commented to journalists: "I wasn't offered the job because I am a Negro, I was offered it because Red figured I could do it."
For his achievements, Russell was named "Sportsman of the Year" by Sports Illustrated in 1968. He is one of three other players (Cousy, George Mikan, and Bob Pettit) to have made all four NBA anniversary teams: the NBA 25th Anniversary Team (1970), the NBA 35th Anniversary Team (1980), the NBA 50th Anniversary Team (1996), and the NBA 75th Anniversary Team (2021). Russell ranked No. 18 on ESPN's "50 Greatest Athletes of the 20th Century" list in 1999. In 2007, he was voted the third best center of all-time by ESPN behind Abdul-Jabbar and Chamberlain. In 2009, Slam named him the third best player of all-time behind Jordan and Chamberlain. In 2020, he was ranked No. 4 in ESPN's list of the top 74 NBA players of all time, the second best center behind Abdul-Jabbar and ahead of Chamberlain. In 2022, he was ranked No. 6 in ESPN's NBA 75th Anniversary Team list, and No. 4 in a similar list by The Athletic.
The Celtics were ahead by nine points with five minutes remaining; in addition, West was limping after a Game 5 thigh injury and Chamberlain had left the game with an injured leg. West then hit one basket after the other and cut the lead to one, and Chamberlain asked to return to the game. Lakers coach Bill van Breda Kolff kept him on the bench until the end of the game, saying later that he wanted to stay with the lineup responsible for the comeback. The Celtics held on for a 108–106 victory and Russell claimed his eleventh championship in thirteen years. At age 35, Russell contributed with 6 points, 21 rebounds, and 6 assists in his last NBA game. After the game, Russell went over to the distraught West, who had scored 42 points and was named the only NBA Finals MVP in history from the losing team, clasped his hand and tried to soothe him.
In his career, Russell won five NBA MVP awards (1959, 1961–63, 1965), which is tied with Michael Jordan for second all-time behind Kareem Abdul-Jabbar's six awards, and is at No. 6 for most regular season MVP–NBA Finals MVP awards, despite the latter being assigned only since 1969. He was selected three times to the All-NBA First Teams (1959, 1963, 1965) and eight Second Teams (1958, 1960–62, 1964, 1966–68), and was a 12-time NBA All-Star (1958–1969). Russell was elected to one NBA All-Defensive First Team. This took place during his last season (1969) and was the first season the NBA All-Defensive Teams were selected. In 1970, The Sporting News named Russell the "Athlete of the Decade". Russell is universally seen as one of the best NBA players ever, and he was declared "Greatest Player in the History of the NBA" by the Professional Basketball Writers Association of America in 1980.
In 1971, Russell joined NBA on ABC to do commentary on the Game of the Week. His No. 6 jersey was retired by the Celtics on March 12, 1972, Russell had worn the same number 6 at the USF and for the 1956 U.S. Olympic team. He was inducted into the Naismith Memorial Basketball Hall of Fame in 1975. Russell, who had a difficult relationship with the media, did not attend either ceremony. He attended his 2021 induction into the Basketball Hall of Fame as a coach.
Russell was inducted into the Naismith Memorial Basketball Hall of Fame in 1975, was one of the founding inductees into the National Collegiate Basketball Hall of Fame in 2006, and was enshrined in the FIBA Hall of Fame in 2007. He was selected into the NBA 25th Anniversary Team in 1971 and the NBA 35th Anniversary Team in 1980, named as one of the 50 Greatest Players in NBA History in 1996, one of only four players to receive all three honors, and selected into the NBA 75th Anniversary Team in 2021. In 2009, the NBA renamed the NBA Finals MVP Award in his honor. In 2021, he was inducted into the Naismith Memorial Basketball Hall of Fame a second time for his coaching career. Shortly after his death in 2022, the NBA retired Russell's jersey number 6 league-wide, becoming the only player in NBA history to receive the honor.
Russell refused to attend the ceremony when his jersey No. 6 was retired in 1972; he also refused to attend his induction into the Hall of Fame in 1975. While Russell long had sore feelings towards Boston, there was something of a reconciliation, and he visited the city regularly in his later years, something he never did in the years immediately after his retirement. On November 15, 2019, Russell accepted the Hall of Fame ring in a private ceremony with family. When Russell originally retired, he demanded that his jersey be retired in an empty Boston Garden. In 1995, the Celtics left the Boston Garden and entered the FleetCenter, now known as the TD Garden; as the main festive act, the Celtics wanted to re-retire Russell's jersey in front of a sellout audience. Perennially wary of what he long perceived as a racist city, Russell decided to make amends and gave his approval. On May 6, 1999, the Celtics re-retired Russell's jersey in a ceremony attended by his on-court rival and friend Chamberlain, along with Celtics legend Larry Bird and Hall of Famer Kareem Abdul-Jabbar. The crowd gave Russell a prolonged standing ovation, which brought tears to his eyes. He thanked Chamberlain for taking him to the limit and "making [him] a better player", and the crowd for "allowing [him] to be a part of their lives." In December 2008, the We Are Boston Leadership Award was presented to Russell.
After retiring as a player, Russell had stints as head coach of the Seattle SuperSonics (1973–1977) and Sacramento Kings (1987–1988). His time as a non-player coach was lackluster; he led the struggling SuperSonics into the playoffs for the first time in franchise history, but Russell's defensive, team-oriented Celtics mindset did not mesh well with the team, and he left in 1977 with a 162–166 record. Russell's stint with the Kings was considerably shorter, his last assignment ending when the Kings went 17–41 to begin the 1987–88 NBA season. He finished with a 341–290 regular season record and was 34–27 in the playoffs. In addition, Russell ran into financial trouble. He had invested $250,000 in a rubber plantation in Liberia, where he had wanted to spend his retirement, but it went bankrupt. The same fate awaited his Boston restaurant Slade's, after which he had to default on a $90,000 government loan to purchase the outlet. The Internal Revenue Service discovered that Russell owed $34,430 in tax money and put a lien on his house.
Russell was married to his college sweetheart Rose Swisher from 1956 to 1973. They had three children: daughter Karen Russell, a television pundit and lawyer, and sons William Jr. and Jacob. The couple grew emotionally distant and divorced. In 1977, he married Dorothy Anstett, Miss USA of 1968; they divorced in 1980. In 1996, Russell married his third wife, Marilyn Nault; their marriage lasted until her death in January 2009. Russell was married to Jeannine Russell at the time of his death. He was a resident of Mercer Island, Washington, for over four decades. His older brother was the noted playwright Charlie L. Russell.
Russell became a vegetarian, took up golf, and worked as a color commentator for CBS and TBS throughout the 1970s into the mid-1980s, but he was uncomfortable as a broadcaster. He later said: "The most successful television is done in eight-second thoughts, and the things I know about basketball, motivation, and people go deeper than that." On November 3, 1979, Russell hosted Saturday Night Live, in which he appeared in several sports-related sketches. Russell also wrote books, usually written as a joint project with a professional writer, including 1979's Second Wind, and played Judge Roger Ferguson in the Miami Vice episode "The Fix" (aired March 7, 1986). In 1985, former Celtic teammate Don Chaney, who was head coach of the Los Angeles Clippers, asked Russell to tutor Benoit Benjamin, the third overall draft pick from Creighton University, who left after his junior season; according to Chaney, Russell did not get paid for it.
Under head coach Gerald Tucker, Russell helped the U.S. national basketball team win the gold medal in Melbourne, defeating the Soviet Union national basketball team 89–55 in the final game with an 8–0 undefeated run. The U.S. dominated the tournament, winning by an average of 53.5 points per game. Russell led the team in scoring, averaging 14.1 points per game for the competition. His former USF and future Celtics teammate K. C. Jones joined him on the Olympic squad and contributed 10.9 points per game, including a Russell–Jones combined 29 points in the finals.
Chamberlain's knee was injured so badly that he could not play the entire offseason and he ruptured it the next season. The two men did not speak to each other for more than twenty years until Russell met with Chamberlain and personally apologized. After that, the two were often seen together at various events and interviewed as friends. When Chamberlain died in 1999, Chamberlain's nephew said that Russell was the second person he was told to call. In delivering a eulogy for Chamberlain, Russell stated that he did not consider them to be rivals, but rather to have a competition, and that the pair would "be friends through eternity".
Russell made few public appearances in the early 1990s, living as a near-recluse on Mercer Island, Washington, near Seattle. Following Chamberlain's death in October 1999, Russell returned to prominence at the turn of the millennium. Russell's Rules was published in 2001, and he convinced Miami Heat superstar center Shaquille O'Neal to bury the hatchet with fellow NBA superstar and former Los Angeles Lakers teammate Kobe Bryant and end the Shaq–Kobe feud in January 2006. On November 17, the two-time NCAA champion Russell was recognized for his impact on college basketball as a member of the founding class of the National Collegiate Basketball Hall of Fame. He was one of five, along with James Naismith, Oscar Robertson, Dean Smith, and John Wooden, selected to represent the inaugural class. On May 20, 2007, Russell was awarded an honorary doctorate by Suffolk University, where he served as its commencement speaker. Russell also received honorary degrees from Harvard University on June 7, 2007, and from Dartmouth College on June 14, 2009. On June 18, 2007, Russell was inducted as a member of the founding class of the FIBA Hall of Fame. In 2008, Russell received the Golden Plate Award of the Academy of Achievement.
Of Russell, former NBA player and head coach Don Nelson said: "There are two types of superstars. One makes himself look good at the expense of the other guys on the floor. But there's another type who makes the players around him look better than they are, and that's the type Russell was." In 2000, his longtime teammate Tom Heinsohn described both Russell's stature and his uneasy relationship with Boston more earthily, saying: "Look, all I know is the guy ... came to Boston and won 11 championships in 13 years, and they named a bleeping tunnel after Ted Williams." During the NBA All-Star Weekend on February 14, 2009, NBA Commissioner David Stern announced that the NBA Finals MVP award would be named after Russell. He was named as a 2010 recipient of the Presidential Medal of Freedom. On June 15, 2017, Russell was announced as the inaugural recipient of the NBA Lifetime Achievement Award. In October 2021, Russell was honored as one of the league's 75 greatest players of all-time.
On February 14, 2009, NBA Commissioner David Stern announced that the NBA Finals Most Valuable Player Award would be renamed the Bill Russell NBA Finals Most Valuable Player Award in his honor as an 11-time NBA champion. During halftime of the 2009 NBA All-Star Game, Celtics captains Ray Allen, Kevin Garnett, and Paul Pierce presented Russell a surprise birthday cake for his 75th birthday. Russell attended Game 5 of the 2009 NBA Finals to present Bryant the NBA Finals Most Valuable Player award. Russell was awarded the Presidential Medal of Freedom by President Barack Obama in 2011. Russell and Bryant were spectators to a basketball game for Obama's 50th birthday at the White House tennis court. The game featured Shane Battier, LeBron James, Magic Johnson, Maya Moore, Alonzo Mourning, Joakim Noah, Chris Paul, Derrick Rose, and Obama's friends from high school.
In a 1963 article by Sports Illustrated, Russell said he had "never met a finer person [than George Powles] ... I owe so much to him it's impossible to express." Years after Taylor's book, Russell published the autobiographical account Red and Me, which chronicled his lifelong friendship with Auerbach. Of the book, Bill Bradley wrote for The New York Times Book Review that "Bill Russell is a private, complex man, but on the subject of his love of Red Auerbach and his Celtic teammates, he's loud and clear." In the book, Russell wrote: "Whenever I leave the Celtics locker room, even Heaven wouldn't be good enough because anywhere else is a step down ... With Red [Auerbach] and Walter Brown, I was the freest athlete on the planet. I could always be myself with them and they were always there for me." Describing the Celtics organization, as distinguished from Boston sports fans in the 1950s and 1960s, as very progressive racially, Russell recalled in 2010 a list of the organization's accomplishments on racial progress both in terms of objective milestones and his own subjective experience as a member of the organization. He said:
Russell played in the wake of black pioneers Earl Lloyd, Chuck Cooper, and Sweetwater Clifton, and he was the first black player to achieve superstar status in the NBA. He also served a three-season (1966–69) stint as player-coach for the Celtics, becoming the first black coach in the NBA and the first to win a championship. In 2011, Barack Obama awarded Russell the Presidential Medal of Freedom for his accomplishments on the court and in the civil rights movement.
In 2013, Boston honored Russell by erecting a statue of him on City Hall Plaza. He is depicted in-game, surrounded by 11 plinths representing the 11 championships he helped the Celtics win. Each plinth features a key word and related quote to illustrate Russell's multiple accomplishments. The Bill Russell Legacy Foundation, established by the Boston Celtics Shamrock Foundation, funded the project. The art is by Ann Hirsch of Somerville, Massachusetts, in collaboration with Pressley Associates Landscape Architects of Boston. The statue was unveiled on November 1, 2013, with Russell in attendance. During the spring of 2015, two statues of children were added, honoring Russell's commitment to working with children. These statues were modeled by a local boy from Somerville and multiple girls from the surrounding area.
On September 26, 2017, Russell posted a photograph of himself to a previously unused Twitter account in which he was taking the knee in solidarity with the U.S. national anthem kneeling protests. Russell wore his Presidential Medal of Freedom and the image was captioned: "Proud to take a knee, and to stand tall against social injustice." In an interview with ESPN, Russell said he wanted the NFL players to know they were not alone.
Russell died at his Mercer Island, Washington, home on July 31, 2022, at the age of 88. The news was announced in a Twitter post by his family. In a statement, NBA Commissioner Adam Silver said that Russell was "the greatest champion in all of team sports".
On August 11, 2022, it was announced that Russell's No. 6 jersey would be retired throughout the National Basketball Association, the first time a jersey had been retired league-wide in NBA history, and joining Jackie Robinson and Wayne Gretzky in the honor among the four major American sports leagues.