Rush Limbaugh III was a prominent American conservative political commentator known for hosting "The Rush Limbaugh Show". His show, running from 1984 until his death in 2021, gained national syndication across AM and FM radio stations in 1988, marking a significant influence in conservative media and American politics.
Rush Hudson Limbaugh III was born on January 12, 1951. This marks the beginning of the life of one of America's most influential conservative political commentators.
Limbaugh expressed criticism towards the Immigration and Nationality Act of 1965, arguing that it encouraged immigration from Latin America while discouraging assimilation, ultimately leading to racial inequality. He believed this was a deliberate tactic employed by liberal politicians to manipulate a voter base.
In 1969, Rush Limbaugh graduated from Cape Girardeau Central High School and started his first radio job at KGMO, using the airname Rusty Sharpe. He later cited Chicago DJ Larry Lujack as a major influence.
In February 1971, after dropping out of college, Rush Limbaugh took a DJ position at WIXZ in McKeesport, Pennsylvania, under the airname 'Bachelor Jeff' Christie.
Rush Limbaugh was fired from WIXZ in 1973 due to a personality conflict with the program director. This marked an early career challenge.
In late 1974, Rush Limbaugh was dismissed from his position at KQV in Pittsburgh after new management put pressure on the program director to fire him.
In 1975, Rush Limbaugh began hosting an afternoon show at KUDL in Kansas City, Missouri, where he started to develop his unique style.
On September 24, 1977, Limbaugh married Roxy Maxine McNeely, a sales secretary, at the Centenary United Methodist Church in Cape Girardeau.
In 1977, Rush Limbaugh was let go from KUDL but began an evening show at KFIX in Kansas City. This stint was short-lived due to disagreements with management.
By 1979, Rush Limbaugh took on a part-time role in group sales for the Kansas City Royals, which later developed into a full-time position, marking a temporary shift away from radio.
Roxy Maxine McNeely, Limbaugh's first wife, filed for divorce in March 1980, citing incompatibility as the reason.
Limbaugh's first marriage ended in divorce on July 10, 1980, after McNeely filed for it citing "incompatibility."
Limbaugh compared Ted Cruz's reluctance to endorse Donald Trump to Ted Kennedy's lukewarm support of Jimmy Carter at the 1980 Democratic National Convention.
AM radio stations in the United States gained the ability to broadcast in stereo sound on August 2, 1982, marking a technological advancement in radio.
In November 1983, Rush Limbaugh returned to radio at KMBZ in Kansas City, broadcasting under his real name for the first time.
Limbaugh entered into marriage for the second time in 1983, marrying Michelle Sixta, a college student.
Rush Limbaugh launched his show on KFBK in Sacramento, California, on October 14, 1984, replacing Morton Downey Jr.
In 1984, Rush Limbaugh began hosting The Rush Limbaugh Show, which would later become nationally syndicated and cement his status as a leading conservative voice.
In 1985, Rush Limbaugh began expressing his political opinions on air, starting with mocking the Great Peace March for Global Nuclear Disarmament.
The FCC's repeal of the fairness doctrine on August 5, 1987, allowed Rush Limbaugh to freely express his controversial opinions without needing to present opposing views.
Rush Limbaugh began his new show at WABC-AM on July 4, 1988, with the first episode focusing on the Iran Air Flight 655 shootdown.
Limbaugh's show achieved national syndication in August 1988, initially airing on the AM radio band. His popularity helped pave the way for conservative talk radio to gain a foothold on AM radio.
Edward F. McLaughlin, former president of ABC, founded EFM Media in 1988 and co-owned and syndicated Limbaugh's show as its first product.
In 1988, Rush Limbaugh was offered the nationally syndicated 12pm–2pm slot at ABC Radio Network, replacing Owen Spann and further expanding his reach.
The Rush Limbaugh Show was nationally syndicated starting in 1988, reaching a broader audience and boosting Limbaugh's influence in political commentary.
In 1989, Rush Limbaugh performed a controversial radio bit on his Sacramento show called "caller abortions." The segment involved abruptly ending calls with sound effects of a vacuum and screaming, intended to symbolize abortion. Limbaugh defended the gag as a means to spark debate about abortion and its moral implications.
On March 30, 1990, Rush Limbaugh made his first foray into television hosting as a guest on Pat Sajak's CBS late-night talk show, The Pat Sajak Show. The appearance became notable for the repeated heckling Limbaugh received from ACT UP activists in the audience, eventually leading to the entire studio audience being cleared.
In December 1990, The New York Times Magazine's Lewis Grossberger wrote that Rush Limbaugh had 'more listeners than any other talk show host', describing his style as a mix of earnest lecturer and political vaudevillian.
By 1990, Rush Limbaugh had been on his Rush to Excellence Tour for two years, completing 45 shows that year alone and earning an estimated $360,000.
In 1990, Limbaugh initiated the annual "EIB Cure-a-Thon," a fundraising telethon dedicated to supporting the Leukemia and Lymphoma Society. This event became a cornerstone of his philanthropic efforts, raising millions of dollars for the organization over the years.
Limbaugh connected with Marta Fitzgerald, who would later become his third wife, through the online service CompuServe in 1990.
Limbaugh trademarked the EIB (Excellence In Broadcasting) Network in 1990, a term frequently used on his show.
Limbaugh's second marriage, to Michelle Sixta, ended in divorce in 1990.
Following the death of Freddie Mercury from AIDS complications in 1991, Limbaugh played a snippet of Queen's "Another One Bites the Dust" on his show. This action, along with his history of making insensitive remarks about HIV/AIDS, drew significant criticism and controversy.
On September 12, 1992, Rush Limbaugh's syndicated half-hour television show, produced by Roger Ailes, premiered. The show, which ran until 1996, discussed topics similar to his radio show and was taped in front of a live audience. It quickly gained popularity, becoming the third highest rated late-night television show after Nightline and The Tonight Show with Jay Leno.
After Bill Clinton's presidential victory in November 1992, Limbaugh began satirizing the policies of President Clinton and First Lady Hillary Clinton, along with the Democratic Party in general.
In 1992, Rush Limbaugh began hosting a national television show and published his first book, The Way Things Ought to Be, which made The New York Times Best Seller list.
Limbaugh received his first Marconi Radio Award for Syndicated Radio Personality of the Year from the National Association of Broadcasters in 1992. He would go on to win this award four more times.
In 1992, former President Ronald Reagan sent a letter to Limbaugh thanking him for his role in promoting conservative principles and recognizing him as a leading voice of conservatism.
By 1992, Limbaugh had become an influential political commentator. He expressed support for Pat Buchanan in the Republican primaries, potentially influencing Buchanan's early success. The Bush campaign recognized Limbaugh's sway and sought his support, even inviting him to the White House.
In 1992, Limbaugh released his first book, "The Way Things Ought to Be," which topped The New York Times Best Seller list for 24 weeks. He followed this success with another bestseller, "See, I Told You So," the next year.
In 1992, Limbaugh made a controversial statement regarding certain feminists, claiming that their utmost priority was to ensure the highest possible number of abortions. This comment reflects his critical stance on feminism, which he perceived as a movement benefiting only liberals and not women in general.
During his syndicated television program which aired from 1992 to 1996, Limbaugh became known for wearing distinctive neckties. He launched a line of ties designed primarily by his then-wife Marta in response to viewer interest.
On December 17, 1993, Rush Limbaugh was a guest on the Late Show with David Letterman, further expanding his presence in the realm of late-night television.
In 1993, Rush Limbaugh published his second book, See, I Told You So, which also made The New York Times Best Seller list. This continued his success as an author.
Initially, in 1993, Limbaugh supported the North American Free Trade Agreement (NAFTA), even making light of concerns about unskilled labor moving to Mexico. However, his stance shifted over time, and he became critical of NAFTA and similar trade agreements, arguing that they eroded national sovereignty and did not deliver on promises to curb mass migration by bolstering the Latin American economy.
Limbaugh was inducted into the National Radio Hall of Fame in 1993.
Rush Limbaugh was inducted into the National Radio Hall of Fame in 1993, recognizing his significant contributions to American radio.
Limbaugh married Marta Fitzgerald, an aerobics instructor, on May 27, 1994, in a ceremony officiated by U.S. Supreme Court Justice Clarence Thomas.
Following the Republican Revolution of 1994, the incoming Republican congressional class granted Limbaugh honorary membership in their caucus, acknowledging his perceived role in their electoral triumph.
In 1994, Limbaugh made a guest appearance as himself on an episode of the television show Hearts Afire, showcasing his versatility and venturing into scripted television.
In 1994, Limbaugh received recognition from the U.S. House of Representatives, with Republicans declaring him an honorary member.
In 1994, The New York Times recognized Limbaugh's frequent use of the term "feminazi," describing it as one of his preferred labels for individuals who support women's rights.
Starting in 1994, "The Simpsons" introduced the character Birch Barlow, a conservative radio talk show host, who was inspired by Limbaugh.
On his television show on October 5, 1995, Limbaugh discussed the racial disparity in drug enforcement, stating that "too many whites are getting away with drug use" and trafficking. He suggested that increasing detection, conviction rates, and jail time for whites involved in drugs could address the issue.
The National Association of Broadcasters awarded Limbaugh his second Marconi Radio Award for Syndicated Radio Personality of the Year in 1995.
In 1995, PBS aired a one-hour documentary on its series "Frontline" titled "Rush Limbaugh's America," which explored Limbaugh's life and impact. Although Limbaugh declined to be interviewed, his family, supporters, critics, and opponents participated.
Expanding his repertoire beyond television appearances, Limbaugh took on a role in the 1995 Billy Crystal film Forget Paris, demonstrating his presence in the entertainment industry.
In 1995, Limbaugh launched a line of neckties called the No Boundaries Collection, designed by his then-wife Marta. He aimed for bold and unconventional designs, deviating from political themes.
Following a visit over Memorial Day weekend in 1995, Limbaugh developed a fondness for Palm Beach.
By 1996, Limbaugh's No Boundaries neckties were sold in nearly 1,500 stores, achieving over $5 million in sales within the first year. The New York Times described the designs as "designed to evoke maximum sensory outrage."
In 1996, Limbaugh's syndicated television show came to an end after a successful four-year run. Despite the show's popularity, Limbaugh expressed a preference for his radio show format.
In 1996, comedian Al Franken, who later became a senator, released a satirical book titled "Rush Limbaugh Is a Big Fat Idiot and Other Observations," in which he accused Limbaugh of distorting facts for political gain.
Limbaugh relocated to Palm Beach in 1996, establishing his residence there until his passing in 2021.
Rush Limbaugh's national television show, which he hosted from 1992, ended in 1996. This period marked his influence extending beyond radio into television.
McLaughlin sold EFM Media to Jacor Communications in 1997, which later became part of Clear Channel Communications. Limbaugh, however, retained majority ownership of his show, syndicated by Premiere Radio Networks.
Continuing his forays into television, Limbaugh made an appearance on an episode of The Drew Carey Show in 1998, solidifying his presence as a recognizable figure in popular culture.
In 1998, Limbaugh was recognized for his contributions to broadcasting with induction into the National Association of Broadcasters Hall of Fame.
In 1998, Rush Limbaugh was inducted into the National Association of Broadcasters Hall of Fame, further solidifying his legacy in the broadcasting world.
Limbaugh rented the email list generated from the No Boundaries website to Rudy Giuliani's senate campaign in 2000, demonstrating the brand's reach.
The National Association of Broadcasters recognized Limbaugh with his third Marconi Radio Award for Syndicated Radio Personality of the Year in 2000.
Following Trump's election victory, Limbaugh embraced deep-state conspiracy theories, positing that the Democratic Party was engaging in a "Cold Civil War" to overturn the election results. He saw this as part of a broader trend of Democrats contesting elections, starting with the 2000 Florida recount, with the goal of eliminating free and fair elections in the United States.
From 2000 to 2005, and again in 2007, Limbaugh consistently donated significant sums, ranging from $100,000 to $499,999 annually, to the Leukemia and Lymphoma Society, demonstrating his ongoing commitment to the fight against blood cancers.
On December 19, 2001, Limbaugh, who had previously announced his near-total hearing loss, underwent successful cochlear implant surgery at the House Ear Clinic in Los Angeles. The surgery significantly restored his hearing.
In 2001, Pat Sajak reminisced about the incident involving Rush Limbaugh's 1990 guest appearance on The Pat Sajak Show. Sajak described the event as "legendary around CBS," highlighting its lasting impact.
Limbaugh publicly acknowledged his near-total hearing loss in late 2001. He continued his show and eventually regained a significant portion of his hearing through a cochlear implant in 2001.
Limbaugh signed a groundbreaking eight-year contract for US$285 million in 2001, solidifying his position as a leading figure in radio.
Limbaugh signed an eight-year contract worth $31.25 million annually in 2001, as reported by U.S. News & World Report.
In 2002, Limbaugh first voiced his support for bombing Ba'athist Iraq in retaliation for the September 11 attacks.
Talkers Magazine named Limbaugh the greatest radio talk show host of all time in 2002.
The National Enquirer reported on October 3, 2003, that Limbaugh was under investigation for allegedly illegally obtaining prescription drugs.
On October 10, 2003, Limbaugh admitted to his radio show listeners that he was struggling with an addiction to prescription painkillers, attributing it to chronic back pain and a failed surgery, and announced his decision to enter a 30-day inpatient treatment program.
Following Limbaugh's own experience in a drug rehabilitation facility in 2003, his previous comments on drug users faced renewed scrutiny from various media outlets.
In 2003, 2004, and 2005, Limbaugh maintained a consistent level of generosity towards the Leukemia and Lymphoma Society, contributing approximately $250,000 each year to support their mission.
Limbaugh briefly served as a professional football commentator for ESPN in 2003. However, his tenure ended within weeks following controversial comments about quarterback Donovan McNabb, which sparked accusations of racism and led to his resignation.
Limbaugh publicly admitted to an addiction to pain medication in 2003 and sought treatment.
Limbaugh's third marriage, to Marta Fitzgerald, ended in separation on June 11, 2004.
Limbaugh began a romantic relationship with CNN news anchor Daryn Kagan in September 2004.
Limbaugh's divorce from his third wife, Marta Fitzgerald, was finalized in December 2004, following their separation earlier that year.
In 2003, 2004, and 2005, Limbaugh maintained a consistent level of generosity towards the Leukemia and Lymphoma Society, contributing approximately $250,000 each year to support their mission.
Assistant State Attorney James L. Martz requested the court to waive Limbaugh's doctor-patient confidentiality, seeking access to his medical records for the investigation into possible violations of Florida's doctor shopping laws.
On December 12, 2005, Judge David F. Crow issued a ruling preventing the State of Florida from questioning Limbaugh's doctors, upholding his patient privacy rights.
From 2000 to 2005, and again in 2007, Limbaugh consistently donated significant sums, ranging from $100,000 to $499,999 annually, to the Leukemia and Lymphoma Society, demonstrating his ongoing commitment to the fight against blood cancers.
In 2005, Limbaugh underwent a procedure to adjust his cochlear implant due to an eye twitch, a known side effect.
In 2005, Limbaugh was honored with his fourth Marconi Radio Award for Syndicated Radio Personality of the Year.
Limbaugh's relationship with CNN news anchor Daryn Kagan ended in February 2006.
WBAL in Baltimore became the first major market radio station in the country to drop Limbaugh's syndicated program in March 2006.
In April 2006, Limbaugh was arrested for prescription fraud in Palm Beach County, Florida. He later turned himself in to authorities and the charge was eventually expunged from his record.
On April 28, 2006, Rush Limbaugh was arrested for "doctor shopping" after authorities discovered he received approximately 2,000 painkillers from multiple doctors within a six-month timeframe. He was booked, fingerprinted, and released on bail.
In June 2006, Limbaugh faced detainment by drug enforcement agents at Palm Beach International Airport. They confiscated Viagra from his luggage, which was prescribed to someone else. While no charges were filed, Limbaugh later joked about the incident on his radio show.
In October 2006, Limbaugh accused actor Michael J. Fox, who has Parkinson's disease, of exaggerating his symptoms in a political ad advocating for stem cell research. Limbaugh suggested Fox was either off his medication or acting. Fox refuted the claim, stating he was actually overmedicated at the time.
By 2006, Limbaugh's annual "EIB Cure-a-Thon" had become a significant fundraising event, raising over $15 million for the Leukemia and Lymphoma Society since its inception. Limbaugh's personal contributions to the cause were also substantial, reaching hundreds of thousands of dollars.
In October 2007, Limbaugh auctioned off a letter from 41 Democratic senators critical of him on eBay and donated the proceeds to the Marine Corps–Law Enforcement Foundation, raising a record $2.1 million.
Conservative publication Human Events chose Limbaugh as their Man of the Year for 2007, highlighting his impact on conservative thought.
From 2000 to 2005, and again in 2007, Limbaugh consistently donated significant sums, ranging from $100,000 to $499,999 annually, to the Leukemia and Lymphoma Society, demonstrating his ongoing commitment to the fight against blood cancers.
In 2007, Limbaugh made several notable cameo appearances, including portraying himself as the future President of the United States in parodies on Fox News Channel's The 1/2 Hour News Hour and lending his voice to the Family Guy episode "Blue Harvest." In the Family Guy episode, Limbaugh's voice is heard on the radio making claims about the "liberal galactic media" and Lando Calrissian.
In 2007, Limbaugh sparked outrage when Media Matters reported his categorization of certain Iraq War veterans as "phony soldiers." He claimed his words were taken out of context and referred to a specific individual, Jesse MacBeth, who had lied about his military service. However, the controversy escalated, leading to a letter from senators demanding Limbaugh's censure, which he countered by auctioning the letter for charity.
Limbaugh was once again named the most important talk show host in TALKERS Magazine's annual "Heavy Hundred" list in 2007.
Limbaugh's earnings reached $33 million in 2007, highlighting his success in the radio industry.
On April 18, 2008, during his radio show, Limbaugh made a generous pledge of $400,000 to the Leukemia and Lymphoma Society, surpassing his initial commitment of $300,000 in response to a challenge from his listeners.
A Zogby International poll in November 2008 ranked Limbaugh as the most trusted news personality in the United States, with 12.5% of respondents choosing him.
Recognizing his prominence, Barbara Walters included Limbaugh as one of the year's most intriguing figures in a special that aired on December 4, 2008.
During the 2008 presidential election, Limbaugh was a vocal opponent of Barack Obama, going as far as promoting false claims about Obama's birthplace and citizenship. He also expressed doubt about Obama's chances of winning the election.
Further solidifying his influence, Limbaugh's $285 million contract was renewed in 2008 for another eight years, this time at $400 million.
In 2008, Limbaugh sparked controversy with his statements about African Americans, suggesting they were "left behind" socially due to being conditioned to hate the United States because of the welfare state.
Limbaugh secured a groundbreaking $400 million, eight-year contract with Clear Channel Communications in 2008, making him the highest-paid broadcaster on terrestrial radio.
On January 16, 2009, Limbaugh made a remark regarding the upcoming Obama presidency, stating, "I hope he fails." He later clarified that he wished for Obama's policies to fail, not the man himself.
On February 28, 2009, following his widely broadcasted "first address to the nation," Limbaugh was honored with the Conservative Political Action Conference's (CPAC) "Defender of the Constitution Award." This accolade, a document bearing Benjamin Franklin's signature, acknowledged his staunch advocacy for the First Amendment.
In October 2009, Limbaugh's aspirations to become a part-owner of the St. Louis Rams NFL team were dashed when the purchasing group dropped him from their bid. Limbaugh attributed his failure to opposition from figures like Al Sharpton and Jesse Jackson.
While on vacation in Honolulu on December 30, 2009, Limbaugh was admitted to Queen's Medical Center due to intense chest pains. Doctors attributed the pain to angina pectoris.
In 2009, after three years of negotiations, prosecutors agreed to drop the doctor shopping charge against Limbaugh. The settlement required him to pay $30,000, complete 18 months of therapy, submit to drug testing, and relinquish his right to own a firearm for 18 months. Limbaugh maintained his innocence, suggesting the settlement stemmed from a lack of evidence.
During the 2009 Conservative Political Action Conference, Limbaugh accused Democratic congressional leaders, including Harry Reid, of intentionally sabotaging the war effort in Iraq.
On June 5, 2010, Limbaugh married Kathryn Rogers, a party planner from Florida, whom he had been dating for three years.
On his September 7, 2010, radio show, Limbaugh refuted rumors surrounding the cost of Elton John's performance at his wedding reception.
In 2010, author Ze'ev Chafets credited Limbaugh with significantly influencing the Republican Party's resurgence in the 2010 midterm elections following President Obama's election. Chafets highlighted Limbaugh's role in shaping conservative opposition to Obama's policies and his influence on the Tea Party movement.
In the wake of the 2010 Deepwater Horizon oil spill in the Gulf of Mexico, Limbaugh put forward a controversial theory, suggesting that eco-terrorists might have intentionally caused the disaster to advance President Obama's agenda against deepwater drilling.
Limbaugh made a return to Family Guy in the 2010 episode "Excellence in Broadcasting," further cementing his presence in the world of animated sitcoms.
Limbaugh made a statement attributing the 2010 eruptions of Eyjafjallajökull to divine retribution for the passage of the Affordable Care Act.
In June 2011, Limbaugh and his wife, through their company Two if by Tea, pledged a significant donation of at least $100,000 to the Marine Corps–Law Enforcement Foundation.
On October 14, 2011, Limbaugh expressed skepticism about the US military's efforts against Joseph Kony and his Lord's Resistance Army, initially assuming they were Christians. Upon learning about accusations against Kony, including the use of child soldiers, he pledged to research the group further.
In 2011, Limbaugh made another cameo appearance on Family Guy in the episode "Episode VI: It's a Trap!", a parody of Star Wars: Return of the Jedi, highlighting his recurring presence on the show.
In 2011, Limbaugh, through his company KARHL Holdings, introduced "Two if by Tea," a line of bottled iced tea beverages.
On February 29, 2012, Limbaugh ignited a firestorm of controversy when he made derogatory remarks about law student Sandra Fluke, calling her a "slut" and "prostitute" in response to her advocacy for contraceptive coverage. The incident resulted in a significant backlash, with numerous sponsors dropping his show and prompting a public apology from Limbaugh.
On May 14, 2012, Rush Limbaugh was inducted into the Hall of Famous Missourians. The ceremony was kept secret until 20 minutes prior to its start to avoid negative media coverage. A bronze bust of Limbaugh, accompanied by a security camera to prevent vandalism, is displayed in the Missouri State Capitol building alongside other awardees.
In 2012, Fox publicly criticized Limbaugh for his 2006 comments, characterizing them as bullying tactics intended to silence his advocacy for stem cell research.
Limbaugh linked the 2012 Benghazi attack to Obama's foreign policy, alleging it resulted from a covert arms operation to Syria authorized by Obama and coordinated by Ambassador J. Christopher Stevens. He even suggested that the 2016 Democratic National Committee email leak would expose evidence of this operation.
In 2013, Limbaugh debuted as a children's book author with "Rush Revere and the Brave Pilgrims: Time-Travel with Exceptional Americans," which earned him the Author of the Year Award from the Children's Book Council.
In 2013, Limbaugh expressed his belief that the issue of same-sex marriage was "lost" and that its legalization was "inevitable." He attributed this to the changing language surrounding the issue.
Cumulus Media, which carried Limbaugh's show in major markets, considered dropping his program in 2013 due to concerns about advertising revenue losses stemming from listener backlash to his controversial remarks. Limbaugh downplayed the reports, attributing them to routine contract negotiations. Eventually, a new contract was reached, but Limbaugh's show moved from its longtime flagship station WABC in New York to rival station WOR.
On January 1, 2014, Rush Limbaugh's show moved from WABC-AM to WOR (AM) in New York City, marking a significant change in his broadcasting career.
On April 8, 2014, Limbaugh announced on his radio show his decision to get a second cochlear implant in his right ear. After the procedure and adjustments, he experienced significant hearing improvement.
In 2014, Limbaugh sparked controversy by criticizing Ohio State University's policy encouraging students to obtain verbal consent in sexual relations. His comments, particularly his question to listeners about understanding when "no" means "yes," were met with backlash and accusations of endorsing sexual assault. Limbaugh denied these claims, and his representatives threatened legal action against those accusing him of defamation.
In 2014, during the West African Ebola virus epidemic, Limbaugh criticized Obama's handling of the situation, arguing that he should have halted air travel to West Africa to prevent the disease's spread to the United States. He also expressed doubt about the scientific consensus on Ebola's transmission, questioning the claim that it could only spread through bodily fluids and suggesting that the media and government were downplaying its severity.
The National Association of Broadcasters presented Limbaugh with his fifth Marconi Radio Award for Syndicated Radio Personality of the Year in 2014.
Limbaugh extended his 2008 contract with Premiere Radio Networks for another four years on August 2, 2016. The announcement highlighted audience and revenue growth for his show.
Despite consistently supporting Donald Trump's candidacy and presidency, Limbaugh initially endorsed Ted Cruz in the 2016 Republican primaries and criticized Trump's behavior towards Cruz. After the primaries, Limbaugh criticized Cruz for not fully supporting Trump's nomination at the Republican National Convention.
Limbaugh speculated that the 2016 Democratic National Committee email leak would reveal evidence of a secret arms trafficking operation.
By 2017, Limbaugh had secured his position as the second-highest-paid radio personality in the United States, earning an annual salary of $84 million, trailing only Howard Stern.
In 2017, Limbaugh used the term "feminazi" again, referring to the Women's March, a protest attended by half a million people, as the "Deranged Feminazi March." He credited his friend, Tom Hazlett, a law and economics professor at George Mason University, with coining the term.
In October 2018, Limbaugh made unsubstantiated claims that the mail bombing attempts targeting prominent Democrats were a false flag operation designed to divert attention from the migrant caravans.
In December 2018, Limbaugh criticized Trump for considering a continuing resolution that would fund the government until February 8, 2019, without allocating money for a border wall.
In 2018, Forbes listed Rush Limbaugh's earnings at $84.5 million, highlighting his status as one of the most highly paid figures in American radio history.
Limbaugh was the world's second highest-paid radio host in 2018, earning a reported $84.5 million, trailing only Howard Stern.
Limbaugh's iced tea brand, "Two if by Tea," paused production in 2018 due to rising manufacturing and shipping expenses.
By January 2019, approximately half of Limbaugh's affiliate stations were on the FM dial, reflecting a shift from the show's initial AM broadcasting.
Limbaugh supported the 2018–19 United States federal government shutdown, which was triggered by Trump's decision to veto a continuing resolution that did not include funding for a border wall. Limbaugh defended Trump's decision and criticized those who deemed keeping campaign promises as insignificant.
Following the Christchurch mosque shootings in March 2019, Limbaugh sparked controversy by suggesting the tragedy might have been a false flag operation orchestrated by the left to discredit the right, despite lacking evidence.
In July 2019, following Nike's withdrawal of a shoe featuring the Betsy Ross flag, Limbaugh launched a t-shirt campaign titled "Stand up for Betsy Ross," with profits going to the Tunnel to Towers Foundation.
In December 2019, Talkers Magazine estimated that The Rush Limbaugh Show had a cumulative weekly audience of 15.5 million listeners, making it the most-listened-to radio show in the United States.
By December 2019, Limbaugh's "Stand up for Betsy Ross" t-shirt campaign had raised over US$5 million for the Tunnel to Towers Foundation.
In 2019, amidst the impeachment inquiry into President Trump's dealings with Ukraine, Limbaugh defended Trump, asserting that the President's pressure on Ukraine to investigate Joe Biden was legal and justified by a 1999 treaty.
During the 2019–21 Persian Gulf crisis, Limbaugh expressed strong support for the 2020 Baghdad International Airport drone strike.
Limbaugh signed another contract renewal on January 5, 2020, described as a "long-term" deal. Although the exact length was not disclosed, Donald Trump claimed it was a four-year agreement.
On January 6, 2020, during an interview on his show, Limbaugh praised President Donald Trump for authorizing the Baghdad International Airport drone strike, which resulted in the death of Iranian Major General Qasem Soleimani. Limbaugh also criticized those who opposed the strike, accusing them of siding with Iran.
On January 20, 2020, Limbaugh received a diagnosis of advanced lung cancer after experiencing shortness of breath. This diagnosis came after years of downplaying the link between smoking and cancer.
On February 4, 2020, the day after publicly disclosing his advanced lung cancer diagnosis, Limbaugh attended the State of the Union address as a guest of President Donald Trump. During the address, Limbaugh was awarded the Presidential Medal of Freedom by Melania Trump.
In February 2020, Limbaugh made a prediction that Pete Buttigieg, an openly gay candidate, would not be able to win the 2020 presidential election due to his sexual orientation.
On February 24, 2020, as the COVID-19 pandemic began to unfold in the United States, Limbaugh downplayed the severity of the virus, referring to it as the "common cold" and suggesting it was being "weaponized" for political purposes. His comments drew sharp criticism for spreading misinformation.
Limbaugh revealed on October 20, 2020, that his cancer treatment had been unsuccessful and he had received a terminal prognosis. Despite this, he expressed gratitude for exceeding his initial life expectancy.
In 2020, amidst the impeachment inquiry into President Trump's dealings with Ukraine, Limbaugh defended Trump, asserting that the President's pressure on Ukraine to investigate Joe Biden was legal and justified by a 1999 treaty.
Following the deadly Unite the Right rally in Charlottesville in 2020, Limbaugh stirred controversy by attributing the violence to Black Lives Matter, Antifa, and Robert Creamer. He suggested a deliberate effort to downplay the police response and implied a broader conspiracy by "international financiers" to incite a second Civil War in the US.
During the 2020 State of the Union Address, President Donald Trump awarded Rush Limbaugh the Presidential Medal of Freedom, the highest civilian honor in the United States.
Despite the dissolution of his marriage to Marta and his passing in 2021, Limbaugh's No Boundaries neckties continued to be sold by TieGal, Inc. for $29 each as of 2020.
In January 2021, Limbaugh expressed fascination with the GameStop short squeeze, interpreting it as a victory of ordinary investors over "elites."
Limbaugh's final radio broadcast took place on February 2, 2021.
Rush Limbaugh passed away on February 17, 2021. His death marked the end of a significant era in conservative political commentary as he had been a prominent voice on radio for decades.
Premiere Networks announced in May that Clay Travis and Buck Sexton would take over Limbaugh's radio timeslot starting June 21, 2021, in numerous markets, following Limbaugh's passing.
Limbaugh passed away in 2021, marking the end of his long-time residency in Palm Beach.